OVERVIEW
Itineris Media is a filmmaking company that needed to revamp its logo.
My Role
Lead Graphic Designer
Timeline
3 Weeks
PROBLEM
The original logo wasn't communicating the desired tone and the design felt outdated. Not many people are familiar with the Latin word "Itineris" which means journey so I needed to find a way to modernize the original logo while bringing movement to the design.
SOLUTION & IMPACT
I redesigned the logo to resemble a portal, as a nod to the original logo, but from a different angle as though someone is moving through it. I sent a logo questionnaire out to learn how people understood the logo and although, no one said "journey" directly, they understood it as a "gateway" or "sound waves" which is still in line with the goal.
PROCESS
I prepped three distinct personas to present to the client to spark a creative conversation and build the brief. These mood boards were intended to discuss questions like If Itineris Media were a movie, what movie would it be? Where would Itineris Media go for a movie screening?
After feedback from our mood board conversation, I started my ideation session with a mindmap to get ideas flowing and then moved on to sketching.
I presented three logo concepts and my inspiration for each, including a mockup of how each concept could extend to the brand.
The middle option was chosen because it encapsulates movement, represents transcendence, and spirituality, and relates to listening to music and/or films.
